Sara Schmidt Design is a multidisciplinary studio specializing in experiential graphic design, wayfinding, signage, branding, and large-scale art. The studio creates impactful, visually compelling environments that enhance spaces and strengthen brand identity. As needed, Sara assembles a team of project managers, designers, and technical specialists to ensure seamless project execution.
About Sara
Sara Schmidt is a multidisciplinary artist, designer, and creative director with 25 years of experience in architecture, brand experience, and product design. Her work is driven by a deep appreciation for craft, beauty, and sustainability, with a focus on creating thoughtful, lasting designs that connect with people and the communities they serve.
Working at the intersection of architecture, brand, and product, she explores how color, graphics, material, and storytelling shape human experience. Her approach blends research and intuition, structure and experimentation, always striving to create work that feels both considered and immersive. Collaboration is central to her practice—she enjoys working with designers, architects, business leaders, and brands to develop meaningful, material-rich projects, from spatial experiences to product design.
She holds an MFA in Media Design from Art Center College of Design in Pasadena, CA, and studied in the Interior Architecture Program at the University of Oregon.
archive of work here.
Experiential Graphic Design Projects (select)
Portland International Airport*
Randall Legacy Emanuel Children’s Hospital*
Providence Cancer Center*
Indigo Building Parking Garage Graphics / Color*
Indigo Building, Apartment Lobby Art / Wayfinding*
NIKE Portland Retail Store
NIKE San Fransisco Retail Store
NIKE Chicago Retail Store
NIKE China Retail Stores - Beijing & Shanghai
NIKE Japan Retail Stores - Osaka
NIKE Eugene Retail Store
NIKE New York City Retail Store
Quay Australia Retail Stores
ZGF Headquarters Signage + Wayfinding*
ZGF HQ PDX Lobby Art Work - The Slide Wall*
The Port of Portland Headquarters*
Legacy Health Care*
Dana Farber Cancer Institute*
Shodair Children’s Hospital*
*Collaboration with ZGF Architects
